CARS.COM — Those who have had autonomous driving features marketed to them by automakers are most likely to find driverless cars appealing. Meanwhile, owners who are exhilarated by the driving experience — or for whatever reason just prefer driving — are least likely to look forward to relinquishing control to a computer. That's according to a new survey by Utah-based customer-experience software and research firm MaritzCX on drivers' attitudes toward autonomous technologies.
Related: Control, Commute Could Unlock American Acceptance of Self-Driving Cars
According to The Detroit News, about 27 percent of Mercedes-Benz and Infiniti vehicle owners told MaritzCX they're "very interested" in buying fully autonomous cars when they hit the market. Least interested in self-driving cars were owners of Ram, Jeep, Porsche, BMW and GMC vehicles.
Researchers said Mercedes and Infiniti have actively marketed autonomous vehicles they intend to launch as well as semiautonomous features their cars already offer. On the other hand, owners of off-road-ready Jeeps or performance-focused Porsches largely choose their cars for the pleasure of driving.
Still, even among Mercedes and Infiniti owners, there were more survey respondents who reported aversion to driverless cars than enthusiasm. Of the more than 12,000 people MaritzCX surveyed from May through August, 94 percent said they were aware that self-driving cars were coming, while nearly half said they weren't interested in buying one. Mistrust of the technology, vulnerability to hacking and legal liability were among the top concerns cited.
According to USA Today, owners of the following brands were most interested in buying an autonomous car, as indicated by the percentage of survey respondents saying so:
5. Fiat, 25 percent
4. Land Rover, 25 percent
3. Scion, 26 percent
2. Infiniti, 27 percent
1. Mercedes-Benz, 27 percent
Those least interested, indicated by the percentage saying so, were owners of the following brands:
5. GMC, 55 percent
4. BMW, 56 percent
3. Porsche, 57 percent
2. Jeep, 61 percent
1. Ram, 67 percent
from Cars.com News http://ift.tt/2ciRPxv
No comments:
Post a Comment